Having worked with some of the best event teams in the business, we have seen the significant impact that social media can have on the outcome of that event...when done right.
Here we share with you the top 8 things that successful event professionals do on social media.
1. They use free online tools to create visuals
The days when you needed an internal graphic designer to create great images for your social media posts are long gone. Thanks to free online editing tools like Pablo and Canva you can create images with your logo within minutes and boost the number of shares your posts receive. According to HubSpot, using an image on social media makes your posts 94% more likely to be read and acted upon.
2. They use the correct image size for each social media account
Twitter is different to Facebook, which is different to LinkedIn – not just in terms of audiences but also the size of images each of them uses. Your event is an extension of your corporate brand, so you need to ensure your imagery is consistent across each media you use and free from blurring! For instance, images on Facebook and Instagram should be 180x180 pixels, whereas Twitter favours 400x400 pixels.
3. They post often, every day
If you believe that simply adding one or two promotional posts to your social media feeds will get you the attention you want, think again. Research by Eventbrite shows that 78% of people have suffered from a fear of missing out on top events, after seeing colleagues and peers live-posting from whatever conference or expo they are attending.
You can reduce this by building greater awareness in the weeks running up to the event itself. Remember, frequency is the name of the game here, so make sure you are including at least two posts each day amongst your regular posts.
4. They keep tabs on the news
If there is a story in the news and the subject matter relates to an upcoming event, event teams share it across their social media channels. In doing so, their event suddenly has more relevance and becomes front of mind for those delegates who have yet to confirm their attendance.
5. They widen the net
Many of us have our favourite social networks, but when promoting an event you need to consider where your audience is most likely to ‘hang out’. Snapchat and Instagram where once seen as the reserve for Millennials, but not any longer.
Both of these social media are growing rapidly across all demographics, so don’t rule them out entirely in favour of Twitter, Facebook and Pinterest.
6. They live post in real time during the event
You’ve done all the hard work in promoting the event, but it doesn’t end when the doors open and your delegates arrive. Live posting during the event itself is critical to engaging those delegates who are there in person and those who were unable to attend but are interested in keeping up to date with what is happening.
7. They focus on high quality photography
If you have been to an awards ceremony at any point in the last few years, you will invariably have seen the photo booths that quickly become the focus of attention after the formalities of the evening are dispensed with. Great photos make great social media posts and the better the images, the more people will tag themselves across their own social networks. In doing so, you encourage delegates to share their experiences whilst also serving to promote the event to those who were unable to attend this year.
8. They run photo competitions
Consider also running a photo competition, whereby delegates who upload their images using the dedicated event hashtag have a chance of winning a prize. This will give you plenty of content, increase your online brand awareness and increase the number of people you engage with on social media.
LEAVE A COMMENT
I have worked with Ben and his team for many years....their technical expertise and experience of every aspect of an event is second to none and I couldn't imagine running my major events without them...
Tracy Marsh, Marsh Marketing
We worked with the guys recently in London and put simply they were brilliant. Nothing was too much trouble even adapting to our changing schedule during the event. We will see you again next year....
Martin, Production Management
Matt ,Thank you for Leading and operating the Video team .The show was a great success due to your technical expertise and leadership it was a pleasure to work with you. I hope to have the opportunity to work with you again next time I am in the UK....
Mike, One Smoothe Stone
Just wanted to drop you a line to express my gratitude...as always a professional job.
David Phillips, Wales Quality Awards
Matt...just wanted to say a HUGE thank you for everything you and the team did to make the 2014 Wales Nurse of the year Awards the undoubted success they were. The aim was to raise the quality of the production of the event and you more than fulfilled that objective.
Brian French, Royal College of Nursing